Networks in Motion (NIM), now part of TeleCommunication Systems,  had successfully developed and managed VZ Navigator, a GPS-enabled application that transforms a wireless smartphone or handset into an all-in-one powerful navigation and communication device. The Visionary View team was asked to come on board and assist in developing additional revenue streams based on performance advertising, local search and m-commerce.  Working with several key data providers and partners, the challenge Visionary View faced included maintaining a superb user experience in a paid subscriber model.

The Visionary View team developed a partner integration strategy utilized in two VZ Navigator versions, lending to a more relevant and enhanced turn by turn navigation experience. Learn how Visionary View sourced and closed  successful business development deals with key partners.

VZ Navigator Case Study

Results:

• Networks In Motion, passed two million paid users of its real-time navigation services on GPS-enabled mobile phones
• Verizon Wireless and AAA offered mobile subscribers a branded LBS navigation application
• Nearly 14 million partner enhanced points of interest.