Irvine, CA June 28, 2006 — Lowrider magazine, a dazzling publication celebrating the culture and lowriding lifestyle since 1977, is the original magazine of the “lowriding” hobby and has been among the top-selling titles on the newsstand for the past six years. Lowrider magazine, part of Primedia’s Automotive Enthusiast Group, includes events each year such as the Lowrider Tour which travels to cities around the nation for car shows and other venues.
Primedia’s success with further expansion into the “lowriding” marketplace includes a branded line of clothing and accessories consisting of casual shirts, pants, jerseys, hats, belts, boxer shorts, and wallets. Building on its popularity, Lowrider Brand will now include fashion eyewear products exclusively manufactured and distributed by Lowrider Shades Inc.
“Lowrider Shades Inc. has a unique and lucrative opportunity as Lowrider Brands first ever fashion eyewear apparel manufacturer & distributor” said co-founder Shaun Dettloff. “We are excited and eager to assist Lowrider Shades Inc. as they plan to obtain both high profits and a reputation for great customer satisfaction by offering a large variety of high quality and officially licensed eyewear” said Visionary View’s Managing Partner and CEO Greg Bozigian.
Located in Southern California, Lowrider Shades Inc. provides a central point for the growing fashion eyewear core. “We believe it is important to create a product of acceptance and community care, as well as a product where enthusiasts can identify with aspects of their culture and demonstrate a deep respect for diversity” said co-founder Greg Stephanik.
About Visionary View
Visionary View (V2) is the premier source for performance media products. Visionary View provides consulting expertise in development, management, and marketing of new media products utilizing performance search, interactive media, mobile technologies, and distributed video content. Founded in 2006, the company is headquartered in Lake Forest, Calif. For more information on Visionary View please visit: www.visionaryview.com.
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Michael Banks (mbanks@visionaryview.com)
Phone: 949.484.4834