After providing the product leadership to launch a successful local search engine destination site, Local.com, Visionary View’s local strategy expert Greg Bozigian took advantage of the opportunity to syndicate local search technology and drive new local search traffic via private label directories. Developing the product road-map to help major newspaper publishers take advantage of generating new revenues by adding new local business content to their existing sites culminated in the local search platform technology of Local Connect.
Results:
- A robust user interface (UI) providing simple full HTML control over editable page elements including algorithmic results sorting
- Internet Yellow Pages (IYP) search and advertising platform partnership
- “Powered by” provider to eight newspapers owned by Morris Publishing Group and two newspapers owned by Freedom Orange County Information’s online properties including The Orange County Register.
- Partnership with a comprehensive network of over 2,000 city-based search and directory sites for online city guide provider, the ivantage including search giant shoptropolis.
Visionary View is a Local Strategy Product Management consulting firm offering client partners a fully maximized local model within their product road-map.