A Mobile App’s Purpose: Service vs Entertainment
Can a mobile App Offer A Service and Entertain?
From a product management perspective, applications (mobile or web) really need to serve two functions at the highest level: to serve or to entertain. When you think about it, that’s more than a New Media question, one could relate that purpose to the “real world” as [...]
Local Strategy and Domain Names
How Can A Great Local Strategy Help Product Managers With Their Domain Names
The right domain can make all of the difference when it comes to search engine optimization (SEO) and your local strategy. Domains are not just web addresses, they are your first impression tools. They serve a strong purpose informing search engines what your [...]
The Future of Local…
Local Search For David
As the Internet’s push for local search dominance continues to take shape, consumers, business owners, and executives alike are starting to wonder if it’s really all it’s cracked up to be. Consumers like the fact that finding a nearby doctor or plumber is at their finger tips, while tons of local businesses [...]
Why do all good ideas start with a pen (or a touch)?
Whenever developing a new idea or product concept, one of the first things most people do is reach for a pen and look for something to write on. No matter how technical the idea is, it seems like starting with a writing instrument is the best form of expression for all us humans.
Concept and strategy [...]