A Mobile App’s Purpose: Service vs Entertainment
April 13th, 2012 @ admin
Can a mobile App Offer A Service and Entertain?
From a product management perspective, applications (mobile or web) really need to serve two functions at the highest level: to serve or to entertain. When you think about it, that’s more than a New Media question, one could relate that purpose to the “real world” as [...]
Local Strategy and Domain Names
April 13th, 2012 @ admin
How Can A Great Local Strategy Help Product Managers With Their Domain Names
The right domain can make all of the difference when it comes to search engine optimization (SEO) and your local strategy. Domains are not just web addresses, they are your first impression tools. They serve a strong purpose informing search engines what your [...]